Originally built in the 1970s, The Firs is an upmarket and niche retail centre situated in Johannesburg’s northern suburb of Rosebank. Located adjacent to The Hyatt Regency Hotel, The Firs, which has over the years become a landmark in bustling and cosmopolitan Rosebank, underwent a multimillion rand redevelopment. The completion of the 22 month-long redevelopment project in September 2009 saw the new and enhanced multi-use complex living up to its promise of unique experiences, including the magnificent triple-volume office lobby, a spectacular atrium which allows additional access from the basement parking, as well as a new and impressive restaurant piazza.

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