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Tourism ambassadors come to Rosebank

Tourism ambassadors come to Rosebank

Nestled in the busy streets, north of the City Centre of Johannesburg, Rosebank remains a coveted urban retail and lifestyle destination. In recent years, the precinct has witnessed an influx of developments ranging from new corporate and residential buildings, to contemporary hotels and chic restaurants catering for locals and travellers alike. It’s testament to the neighbourhood’s status as one of Joburg’s fastest-growing precincts. 

The Zone @ Rosebank

Furthering our commitment to accessibility and public safety, the Rosebank Districts (RMD and LRMD) and Oxford Parks Management District have joined forces with the Johannesburg Tourism Company on their ongoing Tourism Ambassador programme, which is intended to improve visitor experience, safety and way-finding in Rosebank.

From Sunday, 3 December 2023, a total of 36 ambassadors will be deployed within the node and commence their responsibilities, working together with precinct security and relevant stakeholders. 

“We are excited to collaborate with the Johannesburg Tourism Programme on this programme and believe that visitors and locals will equally benefit from this initiative. This additional workforce and visibility will help us greatly in combating some of the crime trends we have noted in the precinct – especially during the holiday season” says Basil Ngakane, RMD/LRMD Operations Manager.

Here’s what you need to know about the Joburg Tourism Ambassador programme.

What are the day-to-day responsibilities of the Joburg Tourism Ambassadors? 

  • Tourism information dissemination
  • Site mending and sharing information with security teams
  • Maintaining clean surroundings
  • Continuous research and sharing of new developments in the precinct

On which days do they work and for how long? 

Wednesday to Sunday, from 10:00 to 18:00.

Where can I find the ambassadors?

How can I identify Joburg Tourism Ambassadors?

Ambassadors are dressed in light blue tops and black trousers or skirts, and are wearing name tags. Look out for the branded gazebos provided by the RMD/LRMD at designated sites. 

Do the Ambassadors get paid?

Yes. The Johannesburg Tourism Company provides a monthly stipend of R4,500 directly to the participants. Tips are welcome, but ambassadors are not allowed to solicit money from patrons. 

How long is the programme?

The programme runs until June 2024.

Important to note: The JT ambassadors do not substitute precinct security and law enforcement agencies but work closely with them to support the fight against crime. As part of the efforts to increase visibility and safety awareness, a branded SAPS trailer with security personnel is now posted in the precinct – a collaboration between the Rosebank Districts and the South African Police Service (Rosebank Police Station).

SAPS trailer on the streets of Rosebank

To join us and support initiatives by the Rosebank Management District, please contact our membership office on +27 82 386 2680 or mikhaela@localabode.co.za. Sign up for our monthly members newsletter here.

Read about the benefits of joining the RMD here. Follow our social media platforms for daily updates on operational concerns, events and safety tips on TwitterFacebookInstagram

For updated events, attractions and activities in Rosebank and surrounds we recommend you check out Johannesburg In Your Pocket City Guide.

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